When you’re busy doing what you’re doing. It’s easy to forget how far you’ve come, isn’t it? So, you could do something like this, maybe.

I was chatting with a client recently. We were exploring how much a business invests in ‘this, that or the other’ – and how one then measures return on investment.

An age old conundrum in business is whether to allow yourself to be be seduced by a lower lay-down cost (actual price) versus the cumulative costs you’ll incur over the lifetime of a purchase.