Over 16 years, Newcastle based UltramapGlobal has grown from Customer Number One to World Number One. In each issue of Northern Insight magazine, Co-Founder Martin Connelly focuses on one area that’s been important along the way.
April 2025 issue is all about STORYTELLING.
In the beginning, UltramapGlobal was just Ultramap. They had one client, one problem to solve, and one software solution with which to solve it. Sixteen years later and UltramapGlobal’s flagship software – AssetMonitor – is the world’s most used subsea asset monitoring software.
“Considering we have a brilliant sales team and a determined approach to growth, we’re not that salesy.” explains Martin. “Storytelling is a big part of what makes us tick.”
Continue reading Issue 111 (April 2025) here (Martin’s interview is on pages 122 / 123).

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